Privacy Policy

Effective Date: June 26, 2026

1. Introduction and Company Information

This Privacy Policy explains how NorthPeak Conversion Studio collects, uses, discloses, stores, and protects personal information in the course of providing conversion-marketing services and related business operations. This policy applies to personal information collected through our website, communications, proposals, service delivery activities, marketing activities, and any other interactions with us.

NorthPeak Conversion Studio is committed to handling personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, substantially similar provincial privacy legislation.

NorthPeak Conversion Studio
120 King Street W, Suite 2100, Toronto, ON M5X 1A9, Canada
Email: [email protected]
Phone: +1 (416) 782-5946

2. Data Collection and Processing

NorthPeak Conversion Studio may collect personal information directly from you, automatically through our website and digital tools, and from third parties where permitted by law. The types of personal information we may collect include:

• Contact information such as name, email address, phone number, company name, job title, and mailing address;
• Account and communication details, including correspondence, inquiry details, meeting notes, and service preferences;
• Business and project information relevant to conversion-marketing services;
• Website and device information such as IP address, browser type, device identifiers, pages visited, referral sources, and usage patterns;
• Marketing and analytics data, including campaign interactions, form submissions, and conversion events;
• Billing and payment-related information, where applicable, such as invoicing details and transaction records;
• Any other information you choose to provide to us.

We process personal information using both automated and manual methods, as necessary to operate our business, deliver services, and comply with legal obligations.

3. Purpose of Data Processing

NorthPeak Conversion Studio processes personal information for the following purposes:

• To respond to inquiries and communicate with prospective and existing clients;
• To provide conversion-marketing services, including strategy, optimization, analytics, testing, and reporting;
• To manage client relationships, contracts, and service delivery;
• To personalize and improve our website, services, and user experience;
• To conduct analytics, measure campaign performance, and assess conversion outcomes;
• To send administrative communications, service updates, and, where permitted, marketing communications;
• To detect, prevent, and address fraud, security incidents, or misuse of our systems;
• To comply with legal, regulatory, tax, accounting, and recordkeeping obligations;
• To enforce our agreements and protect our rights, property, and safety.

4. Legal Basis for Processing

Under Canadian privacy law, NorthPeak Conversion Studio generally relies on consent, contractual necessity, legitimate business purposes, and legal obligations to process personal information. Depending on the context, our processing may be based on one or more of the following:

• Consent: where you have given clear consent for a specific purpose;
• Contractual necessity: where processing is necessary to enter into or perform a contract with you or your organization;
• Legitimate business purposes: where processing is reasonably required to operate our business, deliver services, improve offerings, or protect our interests, provided such use is appropriate and not overridden by your rights;
• Legal and regulatory compliance: where processing is required to comply with applicable laws, lawful requests, or court orders.

Where consent is required, it may be express or implied depending on the sensitivity of the information and the circumstances of collection, use, or disclosure.

5. Data Sharing and Third Parties

NorthPeak Conversion Studio does not sell personal information. We may disclose personal information to third parties in the following circumstances:

• Service providers: vendors that support hosting, analytics, customer relationship management, email delivery, payment processing, project management, security, and other business operations;
• Professional advisors: lawyers, accountants, auditors, insurers, and consultants as needed;
• Business partners and clients: where necessary to deliver services or collaborate on projects;
• Authorities and legal recipients: where required by law or to respond to lawful requests, subpoenas, court orders, or regulatory inquiries;
• Corporate transactions: in connection with a merger, financing, acquisition, reorganization, or sale of assets, subject to appropriate safeguards.

We require third parties that process personal information on our behalf to protect it and use it only for authorized purposes.

6. Data Transfer to Third Countries

Some of our service providers or systems may be located outside Canada, including in the United States or other jurisdictions. As a result, personal information may be transferred to, stored in, or accessed from countries outside Canada.

When personal information is transferred outside Canada, it may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or regulatory authorities in those countries. NorthPeak Conversion Studio takes reasonable steps to ensure that such transfers are protected by contractual, technical, and organizational safeguards appropriate to the sensitivity of the information.

7. Storage Duration

NorthPeak Conversion Studio retains personal information only as long as necessary to fulfill the purposes for which it was collected, to comply with legal, accounting, or reporting requirements, and to resolve disputes or enforce agreements.

Retention periods vary depending on the type of information and the context of collection. When personal information is no longer required, we will securely delete, anonymize, or destroy it in accordance with our retention practices and applicable law.

8. User Rights

Subject to applicable law, you may have the following rights regarding your personal information held by NorthPeak Conversion Studio:

• Access: to request confirmation of whether we hold personal information about you and to obtain a copy of that information;
• Rectification: to request correction of inaccurate or incomplete personal information;
• Erasure: to request deletion of personal information in certain circumstances, subject to legal retention obligations;
• Restriction: to request that we limit the processing of your personal information in certain situations;
• Data portability: to request a copy of certain personal information in a structured, commonly used, and machine-readable format where applicable;
• Objection: to object to certain processing activities, including some forms of marketing or processing based on legitimate interests where applicable.

To exercise any of these rights, please contact us using the details in the Contact Information section below. We may need to verify your identity before responding to your request. We will respond within a reasonable time and in accordance with applicable legal requirements.

9. Withdrawal of Consent

Where our processing is based on consent, you may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.

If you withdraw consent, we may no longer be able to provide certain services or communications to you. We will explain the consequences of withdrawal where relevant.

You may also unsubscribe from marketing emails by using the unsubscribe link in the message or by contacting us directly.

10. Right to Complain

If you have concerns about how NorthPeak Conversion Studio handles your personal information, we encourage you to contact us first so we can attempt to resolve the issue.

You may also have the right to file a complaint with the Office of the Privacy Commissioner of Canada or, where applicable, a provincial privacy regulator. We will cooperate with any lawful investigation or complaint process.

11. Data Security

NorthPeak Conversion Studio uses reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, alteration, or destruction. These measures may include:

• Access controls and role-based permissions;
• Encryption in transit and, where appropriate, at rest;
• Secure storage and backup practices;
• Staff confidentiality obligations and privacy training;
• Monitoring and incident response procedures;
• Vendor due diligence and contractual safeguards.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Contact Information

If you have questions, requests, or complaints regarding this Privacy Policy or our handling of personal information, please contact:

NorthPeak Conversion Studio
120 King Street W, Suite 2100, Toronto, ON M5X 1A9, Canada
Email: [email protected]
Phone: +1 (416) 782-5946

Please include sufficient detail in your request so we can respond appropriately. We may ask for additional information to verify your identity and process your request.

13. Changes to Privacy Policy

NorthPeak Conversion Studio may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will post the updated policy on our website and revise the effective date above, and where appropriate, provide additional notice.

Your continued use of our website or services after an updated Privacy Policy becomes effective indicates your acknowledgment of the revised terms to the extent permitted by law.